POP Marketing Toolkit
POP is a wireless switch that works with smart home devices especially lights. My role was to art direct the look and feels of POP that would be used in designing marketing materials. Working with an agency, I directed the photography and video that was created and used for various marketing channels including social media, on-line retail stores, website PDP pages and in-store point of sales.
Role: Art direction, storyboarding, visual design, brand strategy, and creative direction.
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