Logitech Spotlight, a pointing device

At the beginning of a project, I normally have a few days to explore and develop concepts that embody its value propositions. A video I edited, Connect, Inform, Extend. was a visual sketch that explained my design concept for Spotlight. It is fundamentally important to have a core concept. Without it, a visual system will fail to be cohesive and purposeful. Here, a circular shape, taken from the product itself, was used as the main visual element through each touch point including packaging, printed matters, on-boarding softwares and product detail pages on web platforms.

Watch my 90 seconds concept sketch exercise video.
Role: Art direction, visual design, and brand strategy.

Ultimate Ears Rebrand

Iconography

Logitech in Farsi

Harmony Remotes Rebrand

POP Smart Button

Spotlight Commercial

Keyboard Packaging

Spotlight Packaging

Tablet Case Packaging

Vestcom Tag System

Speaker C M F

Flow Marketing Toolkit