Ultimate Ears Logotype

UE speakers have been recognized to deliver world class sound but as a brand mark, the two letters alone lacked brand recognition. Ultimate Ears business group decided to move away from its current two letter logo to be replaced by its full name. Typography has been one of the core studies that I focus on during my design career. Working closely with CMF designers, I designed the letterform to accommodate print, digital, and hardware application.

Role: Art direction, Font design, visual design, brand identity system, and creative direction.

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